The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Public Service - Print / Collateral - Single
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Collateral - Single
Mini Mini-Series
Agency: BBDO / New York
Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Branded Micro-Video
PAPER BACK
Agency: DDB Group Philippines / Taguig City
Client: DDB Philippines, Inc. Category: Design for the Greater Good / Designer Initiated
Lycra Moves You
Agency: SapientNitro / London
Client: Lycra Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Cinescape Campaign
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Pack Attack - Chicken
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Single
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Magazine / Full Page or Spread - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Wood
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Icon of the century
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Magazine / Full Page or Spread - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Magazine / Full Page or Spread - Single
Money
Agency: LatinWorks / Austin
Client: Cine Las Americas Category: Radio Craft / Music and/or Sound Design
Draw and Tell - Lone Ranger
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Category: Radio Craft / Music and/or Sound Design
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio Craft / Music and/or Sound Design
Zoosic: Hip Hop
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Radio Craft / Music and/or Sound Design
Mars Bites TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it.
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires
Agency: Hungry Man / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
DENTSU ANIME FEST
Agency: Dentsu / Tokyo
Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Donation Bottle
Agency: DENTSU INC. / Tokyo
Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo
Client: TV TOKYO Category: Collateral Design / Posters - Series
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Zen meets Anime
Agency: HAKUHODO Inc. / Tokyo
Client: Hakuhodo Inc. Category: Collateral Design / Posters - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / Posters - Series
mt itself
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Posters - Series
Item - Posters
Agency: lg2boutique / Montreal + LG2 / Montreal
Client: Item Category: Collateral Design / Posters - Series
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Collateral Design / Posters - Series
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150134A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150277A
Award:
2015 Cross-Platform Merit Award
Agency:
JWT / Sydney
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150575A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
ADOT.COM
Title:
LIGHTS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150858A
Award:
2015 Cross-Platform Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Annual ID:
151002A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Public Service - Print / Collateral - Single
Annual ID:
150136A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Annual ID:
150617A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Annual ID:
150619A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Annual ID:
150659A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo/Mountain Dew
Title:
Mini Mini-Series
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150161A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150720A
Award:
2015 Design Merit Award
Agency:
DDB Group Philippines / Taguig City
Client:
DDB Philippines, Inc.
Title:
PAPER BACK
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
150282A
Award:
2015 Design Merit Award
Agency:
SapientNitro / London
Client:
Lycra
Title:
Lycra Moves You
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151028A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape Campaign
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151212A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack - Chicken
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150030A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Family
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150120A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150121A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150168A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150178A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150179A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150268A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Wood
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150444A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150662A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150663A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150665A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget: Drama
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150667A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Icon of the century
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150890A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151004A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151035A
Award:
2015 Radio Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas
Title:
Money
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
150597A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria
Title:
Draw and Tell - Lone Ranger
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
150851A
Award:
2015 Radio Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
151027A
Award:
2015 Radio Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Zoosic: Hip Hop
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
151210A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites TV Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150155A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
You gotta get it, to get it.
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150264A
Award:
2015 Film Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Versus 1
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150476A
Award:
2015 Film Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Versus 2
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150477A
Award:
2015 Film Merit Award
Agency:
Hungry Man / Los Angeles + Grey / New York
Client:
DirecTV
Title:
No Wires
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150538A
Award:
2015 Design Merit Award
Agency:
601bisang / seoul
Client:
601bisang
Title:
Soul304
Category:
Collateral Design / Posters - Series
Annual ID:
150008A
Award:
2015 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
DENTSU INC. Animation Department Contents Division
Title:
DENTSU ANIME FEST
Category:
Collateral Design / Posters - Series
Annual ID:
150304A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Annual ID:
150325A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Annual ID:
150328A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Annual ID:
150329A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral Design / Posters - Series
Annual ID:
150421A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Posters - Series
Annual ID:
150424A
Award:
2015 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo
Client:
Hakuhodo Inc.
Title:
Zen meets Anime
Category:
Collateral Design / Posters - Series
Annual ID:
150492A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / Posters - Series
Annual ID:
150528A
Award:
2015 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt itself
Category:
Collateral Design / Posters - Series
Annual ID:
150544A
Award:
2015 Design Merit Award
Agency:
lg2boutique / Montreal + LG2 / Montreal
Client:
Item
Title:
Item - Posters
Category:
Collateral Design / Posters - Series
Annual ID:
150698A
Award:
2015 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Collateral Design / Posters - Series
Annual ID:
150800A
